by Jen Petro | Branding, Messaging
Whether intended or not, your brand tells a story. From the look of your logo to the words that you employ to the images you use, you’re handcrafting a tale that becomes tied to your business. This tale can either turn people off and send them running (or clicking... Read More
by Jen Petro | Branding, Messaging
If I asked you to tell me the core of your business in 20 seconds, could you do it? An elevator pitch—super short explanation of your business and services—can be intimidating. There’s pressure to sum up a large amount of information in an interesting and... Read More
