by Jen Petro | Branding, Messaging
Whether intended or not, your brand tells a story. From the look of your logo to the words that you employ to the images you use, you’re handcrafting a tale that becomes tied to your business. This tale can either turn people off and send them running (or clicking... Read More
by Jen Petro | Personal growth, Productivity
So many of us feel stuck, helpless, and completely overwhelmed right now. The past few months of pandemic hysteria, social injustice, and political yuck weighs heavy on our hearts. Not to mention that many of us are dealing with our own personal battles on top of... Read More
by Jen Petro | Uncategorized
I never anticipated being a homeschooler. But eight years ago, that’s where I found myself. My husband and I are both public school kids who had great educations that way. So we always just assumed that would be our kids’ paths, too. But our oldest was born with... Read More
by Jen Petro | Mompreneur, Passionpreneurs, Personal growth
Life has a way of wearing us down. Even when things are going great, the day-to-day takes a toll. And for many of us, daily life includes extra challenges like loved ones with physical or emotional struggles, financial problems, health issues, strong-willed kiddos,... Read More
by Jen Petro | Passionpreneurs, Personal growth
It wasn’t the filet mignon I’d had my heart set on. But that evening turned out to be one incredible night, greasy sliders and all. As a fresh-faced college grad, one of my first jobs was in arts marketing at an Indiana university. SInce I was the newbie, I was often... Read More
